SalonCentric

SalonCentric, a subsidiary of L’Oréal, aimed to transform their digital presence to reflect their leadership in the beauty industry. The goal was to create a dynamic, multi-dimensional platform that inspires growth, learning, and profitability for beauty professionals.

The project involved a comprehensive overhaul of SalonCentric’s digital platforms. This included revamping the website and app interfaces to improve user experience, developing a cohesive visual language for product imagery, and integrating personalized content to enhance user engagement. An Education Hub was introduced to support continuous professional development for beauty professionals.

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The redesign significantly boosted user engagement and satisfaction. Enhanced navigation and personalized features led to higher conversion rates and repeat purchases. The Education Hub empowered beauty professionals with on-demand learning resources, positioning SalonCentric as a forward-thinking leader in the beauty retail industry.